The LEAGUE of Amazing Programmers
Empowering 5th-12th graders with essential tech and critical thinking skills, The LEAGUE of Amazing Programmers is a nonprofit coding school shaping future innovators.
Urban Pixels
Client
The LEAGUE of Amazing Programmers
My role
UX/UI design
Strategy
Photography art direction
Goal
I was tasked with designing an engaging, informative site to showcase student achievements and clearly communicate the school’s unique offerings to parents.
Solution
I held discovery meetings, with teachers, students, and stakeholders, to craft a user experience focused on real insights. This journey equipped me with the knowledge to craft a distinct strategy and roadmap, enhancing The LEAGUE’s online presence.
It was also recommended integrating the Volunteer Match API to spotlight the school’s job opportunities and collaborated with developers on integrating the PayPal API to make it easy for users to donate to the school.
The Results
“Brilliant design and strategy—engaging and intuitive!”
— Parent of a 2nd year student
Transforming Engagement into Action
Post-launch, the site witnessed a 25% increase in monthly visits, with mobile usage soaring by 50%. The average time spent on the site grew to 6.25 minutes, indicating higher engagement levels. For the school, attendance tripled within six months, and donations saw a remarkable 40% increase, showcasing the project’s profound impact.
25
Percent increase in monthly visits
50
Mobile site usage
6.25
Average minutes on site post launch
3X
Attendance tripled in 6 months
40
Increase in donations
Amazing Awaits Everyone
The research-driven strategy emphasized the creation of a weekly student showcase, allowing for a dynamic presentation of student achievements and progress.
Utilizing the PayPal API
A simple two-step donation process was integrated using the PayPal API, simplifying the support mechanism for the school.
Select a donation amount.
Add a message to your donation.
Inside the school that’s more than academics
In collaboration with the photographer, we developed an engaging promotional video that captures the essence of the school’s environment, highlighting students and academic culture. Our aim was to visually communicate the school’s unique value proposition to prospective students and parents. Through candid interviews, we showcased the diverse perspectives of current students, offering insights into how the school’s community and programs have positively influenced their educational journey.