SportRX
Revolutionizing how prescription eyewear is purchased online
Tragic {media}
Client
SportRX
My role
Creative direction
UX/UI design
The team
Logan Gibbs / Project Manager
Erik Wirtz / UX / UI / Art Direction and design / Illustration
Rich Rudzinski / Dev Lead
Chris Prieto / Front end development
Agency | Tragic {media}
Modern design with a custom responsive theme
With an iterative approach to designing, the SportRX site continued to evolve to ensure it stays modern and up to date with the latest trends and best practices.
Responsive redesign of a Magento store
A key stand-out feature of the SportRx site, is the ability for a user to do advanced customization on their eye-wear, entirely online. We worked closely with the SportRx team to develop a sophisticated product flow complete with feature blocking based on brand, prescription, and design preference.
This gives users the power to quickly and easily build the exact glasses, sunglasses, or goggles, that they then complete with the prescription they need.
